A New Landmark of Cultural Media - West Bund Media Harbor
As an important pilot project of Xuhui Riverside, the West Bund Media Harbor” will actively attract high-quality film and television entertainment media projects from domestic and abroad, invite global film and television cultural institutions, music cultural institutions, and fashion cultural institutions to gather here, and drive the development of a number of high-end commerce and commercial enterprises.
In order to create a three-dimensional city, to achieve the separation of people and vehicles, and make full use of the riverside landscape resources, the entire West Bund Media Harbor has set up an overall two-story platform connecting nine neighborhoods. As the “second ground”, a large number of trees will be planted to provide pedestrians with a pleasant under-forest space surrounded by greenery. The platform introduces the concept of green magnetic field to create an attractive green landscape ring and four node squares with different themes, connecting the nine plots of west Bund media harbor in series, creating comfortable and attractive public places and better space with quality through different scales of public sports spaces.
The Urban Core, as a space device connecting the platform, the three floors above the ground, and underground, has multiple functional attributes. Through the vertical movement of Urban Core, dramatic spatial interlacing is achieved, integrating media art, sculpture art, toy art, water art, plant art and performance art, highlighting the media characteristics of the entire media harbor as a three-dimensional block.